“BENE” IS LATIN FOR “GOOD VIBES”
(we took some liberties here)
It’s more than our name — it’s a reminder of our guiding principles.
We push the envelope on what “bene” really means: caring for dogs, connecting with people, and creating a better world for all.
NOTHING BUT THE BEST
We use the highest-quality materials we can find and produce everything right here in the USA with people we know and genuinely trust.
GIVE BACK
Dogs inspire us to be good to each other, so we embrace opportunities to give back to those
in need.
DELIGHT DOGS
We tailor every aspect of our products to suit the unique needs of our beloved companions — cleverly and simply.
PRACTICE GOOD BUSINESS
We listen attentively to customers. We’re honest and straightforward with everyone we touch: business partners, employees, and everyone else.
STAY PLAYFUL
Dogs remind us to keep it fun. We feel fortunate to genuinely enjoy what we do.
BE HUMAN
We began as a small family business and intend to keep it that way. Anyone who reaches out can expect to meet a real person who cares.